Don’t just coach leaders—build their strategic capability.
Join the fast-growing global community of certified Big 5 of Strategy coaches and lead the way in a bold new chapter of development and transformation.
Spring 2026 Live Cohort Now Open
Help Clients Expand Their Potential and Prepare Them for Tomorrow
Receive 25 Free Assessments with Your Registration
Why Strategy Coaching Is the Future
Strategy isn’t a plan. It is a capability. And in today’s complex world, leaders need more than reflection and support. Our own and other institutions' research shows that strategy competency is critical for career success and climbing up the hierarchical ladder. Therefore, leaders at all levels need clarity on how they think, decide, and act strategically. And they need a coach who can help them grow.
What’s Missing in Traditional Executive & Leadership Coaching:
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Strategy remains abstract and being “strategic” has no concrete meaning or nuance
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No common language around what it means to be strategic in different ways
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No targeted preparation for the skills needed between today and 2030
What Big 5 of Strategy Brings:
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A concrete, measurable framework on the strategy competencies needed today
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A science-backed assessment you can use immediately
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A powerful development tool to position your coaching for greater impact
What You’ll Be Certified In
The Big 5 of Strategy Certification equips you to deliver deep insights, facilitate powerful conversations, and help your clients unlock their strategic potential.
As a Certified Coach, You Can:
Debrief clients on their Big 5 of Strategy assessment results
Position yourself as a pioneer in strategy development coaching
Use a structured coaching process based on the Big 5 framework
Bring your existing coach certification (ICF, IAP, IPEC, etc.) to new heights
Support development across the 20 sub-competencies
Registration for our next live certification cohort in Spring 2026 is now open.
Here’s What You Get:
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8x2h live virtual training sessions with Dr. Jeroen Kraaijenbrink and Dr. Timothy Tiryaki
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Research Findings Report
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Debrief Guide
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Detailed overview of the 5 competencies and 20 sub-competencies
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Nuances on how to interpret the top competencies and development areas
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Practice with real case examples
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Personalized feedback from faculty
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Exclusive Certified Coach digital badge
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25 complementary assessments included (valued at $1225, valid until 3 months after the program)
April-May 2026 cohort:
Tuesdays April 7, 14, 21, 28, May 5, 12, 19, 26, 2026
9am ET / 3pm CET / 9pm CST / 11pm AEST
Sold Out
Ideal for Coaches, Facilitators, and Talent Professionals who want to:
Add a high-impact, science-backed tool to their coaching toolbox
Support clients with real data, not just instincts
Differentiate their practice in a crowded market
Work at the intersection of strategy, leadership, and transformation
Expand and leverage their current coach certification (ICF, IAP, IPEC, etc.)
Go Beyond Traits. Coach Capability.
Most assessments measure who someone is: their style, talents, drivers, or personality. The Big 5 of Strategy measures what someone can do: their strategic capabilities in action. This is a critical difference.
Personality Trait Assessments | Big 5 of Strategy Competency Assessment |
|---|---|
Can feel static or fixed | Designed to support growth, coaching, and transformation |
Insights are mostly descriptive | Insights are both descriptive and prescriptive |
Useful for awareness and team dynamics | Useful for development, decision-making, and performance |
Describe tendencies and preferences | Reveal strengths and gaps in strategic thinking and behavior |
Measure stable traits (e.g., introversion, dominance, intuition) | Measure dynamic, learnable competencies |
The Big 5 of Strategy doesn’t label people. It shows them how to grow.
As a certified coach, you’ll help clients move beyond awareness into real transformation, with a clear map of how they think and act strategically and what they can strengthen next.
What Coaches Are Saying
"I’ve taken many work-related assessments before, the Big 5 of Strategy helped me see my strengths from a new perspective, different from tools like StrengthsFinder or DISC. I can see this becoming a powerful tool for teams to build awareness and collaboration"
Brian Hughes
Leadership Coach & Consultant
“A very helpful tool that takes personal courage to leverage because it is incisive and revealing. Weaknesses are relative to strengths so highly effective leaders may need to sit with the discomfort to see just where they could make improvements”
Phyllis Peter
Organization Development
Consultant
"My coachees gain a deeper understanding of strategic thinking and experience clear, measurable guidance. For me as a coach, it offers a coherent, practice-oriented framework for developing leadership skills at every level, including CEOs and business owners"
Rainer Heilen
Innovation Mentor
“In a world where strategic thinking is the key to sustainable leadership, The Big 5 of Strategy finally offers a data-driven path forward—free from guesswork, bias, or dependency on others. Built on a validated assessment and objective insights, it empowers both leaders and the coaches guiding them to think bigger, act smarter, and lead with clarity.”
"This assessment helps to understand people’s inherent leadership style, learn to apply their strategic strengths, and avoid potential pitfalls. I highly recommend it for leadership development."
Hsuan-hua Chang
Executive Coach
Simone de Rie
AI Strategist & Executive Coach
Pricing Information
Big 5 of Strategy Certification Program
Apr-May 2026
Cohort
$1597 (USD)
Join the fast-growing global community of certified Big 5 of Strategy coaches and lead the way in a bold new chapter of development and transformation
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8 live online training sessions
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Detailed insight and understanding
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Debrief guide and coaching advice
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Practice and personalized feedback
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Exclusive right to use certification badge
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25 free assessments (valued at $1225)